Paul-Tech has developed a unique soil monitoring system that helps farmers grow crops more efficiently while decreasing their costs and environmental impact. The company's solution consists of a proprietary sensor for use in agricultural fields that gathers data on soil characteristics and accompanying software that offers unique insights into soil quality and need for fertiliser. Findings are presented in a farmer-friendly data tracking and analysis platform, allowing the customers to see all necessary information digitally and in real-time, therefore reducing the need for in-person inspections.

The team of Paul-Tech consists of seasoned industry experts: CEO Mikk Plakk, an experienced entrepreneur with strong technical and managerial skills; Titt Plakk, CSO and the mastermind behind the hardware with 30+ years of experience in soil studies; Eve Nagel, adept product and project manager; and Anu Einberg, a skillful software developer, CEO of Mooncascade.