Cadlab is a visual collaboration and version control platform for hardware engineers. The company is operating in a large and quickly growing market, providing a unique solution to their target customers. Their offering gives them a clear opportunity to become a market leader within the SME segment. Considering the rapid expansion of IoT, wearables and robotics, there is a definite future use case of Cadlab. Additionally, there is a potential to dominate not solely the hardware market, but also firmware, allowing to reach even more customers.